Evolving NIL Environment
Win the NIL Game
To be competitive, universities must have a strong NIL program. NIL gives student-athletes a remarkable opportunity. Yet, it also brings challenges to the University Athletic Department, such as:
ALC works with Universities to help navigate this evolving environment so their programs and student-athletes can succeed.

Build, Manage & Grow NIL
NIL Third Party Administration
Build, Manage & Grow NIL
NIL Third Party Administration

Digital Operations Platform
GameDayNIL
GameDayNIL is the most comprehensive NIL operating system. It seamlessly connects universities, student-athletes, collectives, donors, agents and brands. GameDayNIL delivers a single platform to efficiently manage the numerous elements associated with NIL sponsorships, endorsements and product sales:

GameDayNIL is scalable to meet your growing needs and built to help your program adapt quickly to evolving NCAA, Federal, State and IRS rules and regulations. This platform safeguards student-athletes and enables Universities to manage NIL programs more effectively while mitigating risk.
GameDayNIL helps future-proof NIL programs.
Our Testimonials
What They’re Talking About Company

Jessica Brown
Designer
Mike Hardson
Designer
Product
Designing

Custom
Solutions

Tech
Outsourc


Our Expertise
A Wealth of NIL Experience
Our team has broad and deep expertise – NCAA and NIL law, University Fundraising and AD Administration – and our tech is based on 25+ years of intellectual property (IP) rights management experience.





