Maximize Opportunities.
Minimize Risk.
Evolving NIL Environment

Win the NIL Game

To be competitive, universities must have a strong NIL program. NIL gives student-athletes a remarkable opportunity. Yet, it also brings challenges to the University Athletic Department, such as:

Regulatory Uncertainty
Donor Fatigue
Lack of University Control and Collaboration
Disparate Technology Solutions
Intellectual Property Rights Administration
Collective Model as Pay for Play
Limited Internal Resources and Expertise

ALC works with Universities to help navigate this evolving environment so their programs and student-athletes can succeed.

Build, Manage & Grow NIL

NIL Third Party Administration

Build, Manage & Grow NIL

NIL Third Party Administration

With hundreds of student-athletes, dozens of sports, administrators, Collectives, businesses, donors, NCAA, IRS and others, there are many moving pieces. ALC’s TPA can take control of all these NIL activities and manage them effectively, removing the burden from the Athletic Department.
Digital Operations Platform


GameDayNIL is the most comprehensive NIL operating system. It seamlessly connects universities, student-athletes, collectives, donors, agents and brands. GameDayNIL delivers a single platform to efficiently manage the numerous elements associated with NIL sponsorships, endorsements and product sales:

NIL Operations
Deal Contracting
Task Tracking, Approvals and Verification
Student Athlete Payments
Compliance Disclosures
Intellectual Property Rights Administration
Donor / Brand Engagement
Student Athlete Education

GameDayNIL is scalable to meet your growing needs and built to help your program adapt quickly to evolving NCAA, Federal, State and IRS rules and regulations. This platform safeguards student-athletes and enables Universities to manage NIL programs more effectively while mitigating risk.

GameDayNIL helps future-proof NIL programs.

Our Testimonials

What They’re Talking About Company



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Our Expertise

A Wealth of NIL Experience

Our team has broad and deep expertise – NCAA and NIL law, University Fundraising and AD Administration – and our tech is based on 25+ years of intellectual property (IP) rights management experience.

Leverage the ALC Team’s Know-how to Future-Proof your NIL Program.