Win the NIL Game

Build, Manage & Grow

ALC Elevates
NIL Programs

ALC helps Collectives build, manage and grow strong
NIL programs. Collectives in the largest, most competitive conferences use ALC’s agnostic digital platform to manage the complete range of NIL program tasks associated with sponsorships, endorsements, and product sales, including sponsorship facilitation, payments, reporting and compliance. ALC delivers:

Incremental Value

Financial, outreach & resources

Operational Excellence

NIL-specific execution software for student-athletes and ALL deal sources (donors, brands, marketplaces, agencies, merchandise, media, revenue sharing, etc.)

National Reach

National network representing student-athlete deals, media, PR, merchandise & beyond


Diversified revenue streams including donor engagement, events, and brand/media opportunities, as well as program transparency to ensure auditability

About Athlete Licensing Company

Connecting and Protecting All NIL Stakeholders

ALC is a tech-enabled NIL/IP rights management company for student-athletes, universities and collectives. From strategic planning through day-to-day operations, we optimize NIL and ensure your program is built to continuously thrive as the industry changes.

NIL is a Complex Business

Diversify Revenue Streams

Is your NIL Program resourced with the expertise to diversify revenue streams? ALC delivers the guidance and resources to maximize donor and fan engagement, source brand, media, group licensing and merchandising deals, as well as dedicated IP rights administration to help student-athletes optimize their NIL/IP rights.

*Does not include potential mandated media revenue share

Seamless Connection

Digital Operations Platform

The ALC platform powers all core NIL activities, seamlessly connecting student-athletes, collectives, Athletic Departments, brands, donors and agents so they can continuously thrive in the evolving NIL environment.

ALC delivers a single platform to efficiently manage the numerous elements associated with NIL sponsorships, endorsements and product sales:

NIL Operations
Deal Contracting
Task Tracking, Approvals and Verification
Student-Athlete Payments
Compliance Disclosures
Intellectual Property Rights Administration
Donor / Brand Engagement

The ALC platform is scalable to meet your growing needs and built to help your program adapt quickly to evolving NCAA, Federal, State and IRS rules and regulations. This platform safeguards student-athletes and enables Collectives to manage NIL programs more effectively while mitigating risk.

ALC helps Collectives optimize NIL opportunities while protecting their student-athletes.

Our Testimonials

What They’re Talking About Company

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