Maximize NIL Opportunities.

Minimize Risk.

Services ALC Delivers

ALC Helps Collectives Build, Manage & Grow a Future-Proof
NIL Program

A student-athlete’s name, image and likeness (NIL) is their intellectual property (IP). ALC’s core mission is to enable IP rights administration in a safe and compliant manner. ALC’s services and technology are based on 25+ years of experience in IP rights management

About Athlete Licensing Company

Connecting and Protecting All NIL Stakeholders

ALC is a tech-enabled NIL/IP rights management company for student-athletes, universities and collectives. From strategic planning through day-to-day operations, we optimize NIL and ensure your program is built to continuously thrive as the industry changes.

NIL Program Consulting
Operational Execution
Technology Platform
Third Party Administration

NIL Program Management

ALC offers full-service NIL program management for Collectives. From goal setting and strategic planning to ongoing day-to-day execution, we help you build, manage and grow a comprehensive, future-proof NIL program.

Digital Operations Platform


GameDayNIL is the most comprehensive NIL operating system. It seamlessly connects universities, student-athletes, collectives, donors, agents and brands. GameDayNIL delivers a single platform to efficiently manage the numerous elements associated with NIL sponsorships, endorsements and product sales:

NIL Operations
Deal Contracting
Task Tracking, Approvals and Verification
Student Athlete Payments
Compliance Disclosures
Intellectual Property Rights Administration
Donor / Brand Engagement
Student Athlete Education

GameDayNIL is scalable to meet your growing needs and built to help your program adapt quickly to evolving NCAA, Federal, State and IRS rules and regulations. This platform safeguards student-athletes and enables Universities to manage NIL programs more effectively while mitigating risk.

GameDayNIL helps future-proof NIL programs.

Our Testimonials

What They’re Talking About Company