About ALC

Athlete Licensing Company (ALC) is a tech-enabled NIL rights / IP rights management company that facilitates agnostic third-party administration (TPA) for student-athletes, Universities, Collectives, brands, marketplaces and agents. Rather than a Collective, marketplace or agency, administering IP rights means we’re never in conflict with the student-athlete’s best interest.

ALC puts student-athletes at the center of the ecosystem by providing an app enabling them to optimize and manage their NIL / IP rights opportunities. The company also offers software-as-a-service products that allow for efficient, transparent sponsorship facilitation, payment enablement, reporting and compliance oversight.

While NIL is new to college athletics, the concept behind it is not. A person’s NIL is considered their Intellectual Property (IP). For decades, IP rights have been monetized and protected for various uses, such as in the music, entertainment and professional sports industries.

The ALC team has broad and deep expertise and our tech is based on 25+ years of IP rights management experience. We help our customers win at NIL so their student-athletes can succeed.

ALC's Expertise

& NIL Law

Over a decade of experience in all legal aspects of University policies, athletics, and state and federal laws.

IP Rights

Board-licensed attorneys with 25+ years of experience in IP rights management in the music industry.

Athletic Director
& SEC Coach

30+ years of experience in University-level coaching and running an SEC Athletics Department


Operational and technology expertise and software development leadership.


Former members of University Athletic Departments with years of fundraising experience.

& Finance

Professionals with high levels of success in driving financial services SaaS companies.  

IT Solutions & Services at your Fingertips


Project completed


IT specialists


Satisfied clients


Smart solutions