Resources

News and Insights to Navigate NIL
Nov 15 2023

Collegiate and NFL Standout Freddie Scott II Joins ALC Advisory Board

Third Party Administration Organization Helps Protect and Optimize NIL / IP Rights Nashville, TN [Nov. 15, 2023] —Athlete Licensing Company (ALC), a tech-enabled name,...
Oct 18 2023

California Legends and ALC Announce Partnership

California Legends’ Athlete Licensing Company Partnership Helps Position their NIL Program for Growth and Sustainability Collective Created to Support Cal...
Oct 03 2023

Kentucky-based Collective, The 15 Club, Partners with ALC

Kentucky-based Collective, The 15 Club, Partners with Athlete Licensing Company to Accelerate its NIL Program The 15 Club will Utilize ALC’s Intellectual Property...
Sep 26 2023

The Bubba Club Partners with Athlete Licensing Company

The Bubba Club Partners with Athlete Licensing Company to Launch and Grow its NIL Collective NIL Collective Supporting Texas Tech Student Athletes will Leverage ALC’s...
Aug 29 2023

Athlete Advantage and Athlete Licensing Company Form Strategic Partnership

Athlete Advantage and Athlete Licensing Company Form Strategic Partnership to Bolster NIL Programs for Large Collectives Nationwide ALC’s NIL/IP Management Software...
close up photo of a wooden gavel
Aug 04 2023

Innocent Until Proven Guilty? Not in NCAA NIL Rules Violations

Innocent Until Proven Guilty? Not in NCAA NIL Rules Violations With all the uncertainty in NIL, we can all agree one piece of the puzzle is not going away – compliance....
Jul 10 2023

Regulatory Round-Up (July ’23)

Regulatory Round-Up A report and analysis of evolving NIL legislation, rules, and regulations. July 2023 Happy second anniversary of the NIL era! Unsurprisingly, the...
Jun 27 2023

Gift vs. Trade: Athletes May Be Breaking Tax Laws

Gift vs. Trade: How NIL Athletes May Be Breaking Tax Laws A handful of NIL athletes are inking six- and seven-figure deals, but most NIL endorsements are for much...
Jun 20 2023

ALC Recognized as a NIL Power Player by SBJ

Athlete Licensing Company Recognized as a NIL Power Player by Sports Business Journal BRENTWOOD, TN – June 20, 2023 – Athlete Licensing Company (ALC), a tech-enabled...
Nov 15 2023

Collegiate and NFL Standout Freddie Scott II Joins ALC Advisory Board

Third Party Administration Organization Helps Protect and Optimize NIL / IP Rights Nashville, TN [Nov. 15, 2023] —Athlete Licensing Company (ALC), a tech-enabled name,...
Oct 18 2023

California Legends and ALC Announce Partnership

California Legends’ Athlete Licensing Company Partnership Helps Position their NIL Program for Growth and Sustainability Collective Created to Support Cal...
Oct 03 2023

Kentucky-based Collective, The 15 Club, Partners with ALC

Kentucky-based Collective, The 15 Club, Partners with Athlete Licensing Company to Accelerate its NIL Program The 15 Club will Utilize ALC’s Intellectual Property...
Sep 26 2023

The Bubba Club Partners with Athlete Licensing Company

The Bubba Club Partners with Athlete Licensing Company to Launch and Grow its NIL Collective NIL Collective Supporting Texas Tech Student Athletes will Leverage ALC’s...
Aug 29 2023

Athlete Advantage and Athlete Licensing Company Form Strategic Partnership

Athlete Advantage and Athlete Licensing Company Form Strategic Partnership to Bolster NIL Programs for Large Collectives Nationwide ALC’s NIL/IP Management Software...
close up photo of a wooden gavel
Aug 04 2023

Innocent Until Proven Guilty? Not in NCAA NIL Rules Violations

Innocent Until Proven Guilty? Not in NCAA NIL Rules Violations With all the uncertainty in NIL, we can all agree one piece of the puzzle is not going away – compliance....
Jul 10 2023

Regulatory Round-Up (July ’23)

Regulatory Round-Up A report and analysis of evolving NIL legislation, rules, and regulations. July 2023 Happy second anniversary of the NIL era! Unsurprisingly, the...
Jun 27 2023

Gift vs. Trade: Athletes May Be Breaking Tax Laws

Gift vs. Trade: How NIL Athletes May Be Breaking Tax Laws A handful of NIL athletes are inking six- and seven-figure deals, but most NIL endorsements are for much...
Jun 20 2023

ALC Recognized as a NIL Power Player by SBJ

Athlete Licensing Company Recognized as a NIL Power Player by Sports Business Journal BRENTWOOD, TN – June 20, 2023 – Athlete Licensing Company (ALC), a tech-enabled...
Jun 12 2023

The 501(c)(3) House of Cards has Been Toppled

The 501(c)(3) House of Cards has Been Toppled: Here Come the Audits? “An organization that develops paid NIL opportunities for student-athletes will, in many cases, be...
grayscale photo of concrete building
May 30 2023

Fair or Futile

Fair or Futile? Our Take on the FAIR College Sports Act Discussion Draft If Congress wants to wade into NIL – a potentially billion dollar industry – then it needs to...
May 26 2023

What Exactly is a 3rd Party Administrator?

What Exactly is a 3rd Party Administrator? In the ever changing landscape of name, image and likeness (NIL), it is tough for University Athletic departments to get...
May 24 2023

ALC Partners with Financial Finesse to Offer Financial Coaching to Athletes

ALC Partners with Financial Finesse to Offer Financial Coaching to Athletes BRENTWOOD, TN – May 24, 2023 – Athlete Licensing Company (ALC), a tech-enabled name, image...
May 17 2023

Golden Touch & Athlete Licensing Company Announce Partnership

Golden Touch & Athlete Licensing Company Announce Partnership BRENTWOOD, TN – May 17, 2023 – Athlete Licensing Company (ALC), a tech-enabled name, image and likeness...
Apr 27 2023

NACDA NIL Educational Webinar Features ALC Leadership Team

NACDA NIL Educational Webinar Features ALC Leadership Team The NIL Era in Division 1 As a lead-up to its upcoming Annual Conference, the National Association of...
gold bitcoin coin on background of growth chart
Apr 03 2023

Why NIL Athletes Should Brush Up on #Influencer Rules

Yikes! Compliance doesn't stop with your contracts; federal agencies have a say in your endorsement deals too! Creating sponsored content on social media is one the...
the united states capitol building in washington dc
Mar 30 2023

5 Key Takeaways From the Latest Congressional NIL Hearing

5 Key Takeaways From the Latest Congressional NIL Hearing Politicians aren’t known for finding much common ground lately, but the members of the House Energy and...
tax documents on the table
Mar 20 2023

What Every NIL Athlete Should Know About Paying Taxes

What Every NIL Athlete Should Know About Paying Taxes Spoiler alert: All income has to be reported, but services like ALC can simplify the paperwork No one is excited...
business charts commerce computer
Mar 07 2023

Why Every Student-Athlete Needs Financial Wellness Training

4 Reasons Why Every Student-Athlete Needs Financial Wellness Training According to recent surveys, only 57% of U.S. adults are financially literate, and Gen Z has the...
Feb 28 2023

Did the NCAA Just Break Up Collective-University NIL Coordination?

Did the NCAA Just Break Up Collective-University NIL Coordination? To coordinate or not to coordinate: That was the question. Since the NCAA adopted policies...
football game
Feb 24 2023

An Introduction to Name, Image, Likeness

An Introduction to Name, Image, Likeness Name, Image, and Likeness (NIL) refers to the rights of college athletes to profit from their own name, image, and likeness. In...
sign pen business document
Feb 24 2023

Typical NIL Contract Terms

Typical NIL Contract Terms Name, Image, and Likeness (NIL) licensing deals are typically contractual agreements between a college athlete and a third-party business,...