About ALC
Athlete Licensing Company (ALC) is a tech-enabled NIL/IP rights management company that connects student-athletes, universities, collectives, brands and agents.
While NIL is new to college athletics, the concept behind it is not. A person’s NIL is considered their Intellectual Property. For decades, IP rights have been monetized and protected for various uses, such as in the music, entertainment and professional sports industries.
ALC boasts a wealth of experience in intellectual property management, technology and finance, as well as brings significant expertise in NCAA, state and school compliance requirements, tech-enabled brand management and administrative support.
Our Team's Expertise:
IP Rights Administration
Board-licensed attorneys with over 30 years of experience in IP rights management in the music industry
NCAA and NIL Law
Former members of Texas A&M University General Counsel with over a decade of experience in all legal aspects of university policies, athletics, and state and federal laws
Athletic Director and SEC Coach
30+ years of experience in university-level coaching and running an SEC Athletics Department
Technology Leadership
Military veteran with seasoned operational and technological expertise and over a decade of successful leadership in software companies
University Fundraising
Former members of multiple university athletics departments with over a decade of fundraising experience
Accounting and Finance
Accomplished finance professionals with a high level of success in driving financial services SaaS companies
Our Clients
